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ICL MSc Strategic Marketing interview questions: 3 interviews, 11 questions

  • Format: Kira video interview 3
  • Interviewers: Other 3
  • Most common difficulty: Medium

Questions are reported by applicants after their interviews and shown as written. Schools may change their interviews each year.

What the school says about interviews

Interview by invitation

Format: online interview

Shortlisted applicants are invited to an online video interview of about 20 minutes.

Source: official admissions page (checked 2026-10-18) Schools change their process from year to year; check the official page before you apply.

All interview questions (newest first)

  1. Interview on 2023-10-23

    Kira video interviewOtherMediumRejected
    1. Self-introduction
    2. Why IC?
    3. Outside the classroom, tell me a time when you've achieved a goal as part of the team.
    4. Why marketing?
    Read the full interview report
  2. Interview on 2023-10-17

    Kira video interviewOtherHardPending
    1. Tell me a time you received negative feedback, how this made you feel and what did you do?
    2. Challenges during study
    3. Leadership exp. facing challenges
    Read the full interview report
  3. Interview on 2023-10-11

    Kira video interviewOtherMediumPending
    1. Key Elements for a Marketing Campaign
    2. How to measure a success for a marketing plan?
    3. How will our school help you achieve your short-term career goal?
    4. What have you learned in your undergrad and how has this prepared you for your masters?
    Read the full interview report

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