Translated by OfferLand from the original Traditional Chinese post. View original
mrharrystudy
Updated Nov 20, 2023
Skip the Dissertation, Try Other Options! UK Master's in Marketing
Whether a traditional dissertation is better or another option suits you more is a matter of opinion. Just pick what fits you :P
📍 Saying bye to the traditional dissertation
In the UK, the last term usually means handing in a dissertation, but I really wanted a module that was more practical and closer to the real world. In recent years, more and more people care about hands-on courses or want options other than a dissertation. If you're applying for a master's in marketing, swipe left! For the actual course content, go by what each school publishes for that year.
📍 The University of Manchester
- Group Business Project
- Dissertation
International Exchange: if you're interested in an exchange in another country, assess your own profile and then apply to spend the second term on exchange in Europe, the US, Australia and elsewhere!
📍 University of Bath
- Practice Track
- Entrepreneurial Projects
- Dissertation
Entrepreneurial Projects is group work. You choose one theme: independent startup, corporate entrepreneurship within an existing company, family business entrepreneurship, or social entrepreneurship
📍 University of Birmingham
- Company Project
- Dissertation
Choose one pathway: Digital Marketing, International Marketing, Responsible Marketing
📍 University of Warwick
- Business in Practice
- Dissertation
- Business in Practice
- Dissertation+Research Methodology
📍 Bayes Business School
MSc Marketing Strategy and Innovation
Electives Business Research Project
You take three electives in areas including finance, supply chain, marketing, business and brand management. These may be adjusted slightly each year.
📍 Queen Mary University of London
- Business Game
- Dissertation for Marketing
Business Game: students go through several rounds of simulation, running a fictional company built on real-world data.
📍 University of Southampton
You must also choose from the following modules :
- Digital Marketing Applications
- Dissertation for Marketing
- Managing Digital Design and Web Development
- Marketing Practice Based Dissertation
- Services Marketing
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Schools in this post
- The University of Warwick
- The University of Manchester
- University of Bath
- University of Birmingham
- University of Southampton
See each school's applicant numbers, admit rates and past applicants' results
See admission data for these schools