MBA, MiM, Marketing and HR Master's Admit Rates: 779 Results

OfferLand has 779 results for management-related master's programs, with an overall admit rate of 85%. The MBA is the hardest at 68%, and US MBAs only 56%. MiM/MSc Management is 79%, while marketing, human resources and supply chain all fall between 88% and 91%. Admitted applicants had a median GPA of 3.60, a median TOEFL of 97 and a median IELTS of 7. The real gap is between schools: management and marketing programs at LBS, UCL and LSE admit about 50% of applicants, some even fewer.

Key takeaways

• 779 results: 652 offers and 116 rejections, an 85% admit rate.

• MBA admit rate 68% (49 results); US MBAs 56%, and schools in the US News top 30 only 47%.

• MiM/MSc Management admit rate 79%, lower than marketing (88%) and human resources (91%); the 113 UK results had a 74% admit rate.

• Admitted applicants' median GPA was 3.60 (4.0 scale, middle 50% at 3.27–3.81), median TOEFL 97 and median IELTS 7.

• 66% of MBA offers came with a scholarship, compared with only 16% for other management master's programs.

Admit rates by program type: MBA is hardest, HR and marketing easier

Management program names vary a lot, so the table below sorts them into seven categories by program name. Admit rate is calculated as offers ÷ (offers + rejections); waitlists and pending results are not counted.

The MBA sample is only 49 results, far fewer than the other categories, but its share of rejections is clearly higher. All 18 project management results were offers; the sample is too small to mean these programs never reject anyone.

Below, the results are broken down by country. Countries with fewer than 5 results are grouped under "Other."

Splitting US MBAs by the US News 2027 national ranking: schools in the top 30 had 21 results, with 9 offers and 10 rejections, a 47% admit rate; other schools had 13 results and a 69% admit rate. France's MiM admit rate is 71%, similar to the UK, with HEC Paris pulling the average down (see the next section). Almost every Australian result reported is an offer, which looks more like reporting bias (people report after getting in) and shouldn't be read as Australia being easier to get into.

School tiers: the UK QS top 50 and the US top 30 are the dividing lines

UK and US results are split into tiers by ranking: QS 2027 for the UK and the US News 2027 national ranking for the US. LBS isn't in the QS university rankings, so it's listed separately.

At UK schools ranked below 100 by QS, only 2 of 91 results were rejections. The places where people actually get turned down are concentrated in a handful of schools. The table below shows the schools with the lowest and highest admit rates among those with at least 8 results.

At the program level, the MiM is the hardest. HEC Paris's MiM admitted just 1 of 7. LBS's Masters in Management had 13 results: 6 offers and 7 rejections. UCL's Management MSc had 12 results: 3 offers, 6 rejections, and 3 waitlisted or pending. Among marketing programs, the harder ones are UCL Marketing Science MSc (7 results, 3 offers) and Edinburgh's Marketing MSc (9 results, 4 offers, 4 rejections). On the other side, KCL Digital Marketing MSc admitted 15 of 16, and Bath MSc Marketing admitted 11 of 12; these are the most-reported and relatively safe choices among marketing master's programs.

Admitted applicants' scores: GPA 3.60, TOEFL 97

The table below shows the scores of applicants with "at least one offer," counting each person once and taking their highest score if they reported more than one. GPA uses only values reported on a 4.0 scale.

MiM admits have the highest GPA and TOEFL in the table, which fits with its lower admit rate. MBA admits actually have the lowest median GPA (3.35), but that's based on only 8 people. MBA admissions usually weigh work experience too, so treat this number only as a reference.

Individual results tell the same story: 308 offers with a GPA had a median of 3.66, and 38 rejections had a median of 3.52. The gap is small. Rejections around a 3.5 GPA are probably related to applicants concentrating on top schools, not necessarily to the GPA itself falling short.

How to use this data

• Decide between an MBA and an MiM first. MiM programs mainly take applicants with little work experience, while MBA programs mostly expect full-time work experience; check each school's website for its requirements. For MBAs at US News top-30 schools, the admit rate on the site is below 50%.

• Tier your MiM list. MiM/Management programs at HEC, LBS and UCL all have admit rates below 50% on the site. If they're your dream schools, pair them with a few UK schools ranked QS 51–100 (89% admit rate on the site), such as the management or marketing programs at Bath, Warwick or Durham.

• For marketing and HR, look more at mid-ranked UK schools. UK marketing had an 88% admit rate across 145 results, and UK management schools ranked below 100 by QS had only 2 rejections in 91 results. The real competition is for the marketing programs at UCL, Edinburgh and Manchester, all with admit rates around 50%.

• Aim for a TOEFL of 100 or an IELTS of 7. The median for admitted applicants was TOEFL 97 and IELTS 7, and MiM admits had a median TOEFL of 100. Before applying to top MiM programs, get your language scores up to that line.

• GMAT or GRE depends on the program. 42 admitted applicants reported a GMAT score, with a median of 672.5. Whether a program requires it and whether the GRE is accepted instead is up to each school's official website. To decide which test to take, see the site's GMAT vs. GRE comparison.

• To check results for a specific school, use the OfferLand admission results search and filter by program and scores. Business analytics (MSBA) and finance master's programs have their own columns and aren't covered here.

FAQ

Q: What's the difference between an MBA and a Master in Management (MiM)?The biggest difference is applicants' work experience. MiM programs mainly take new graduates or people with only a few years of work, while MBA programs mostly expect full-time work experience. Program length and experience requirements vary by school; check the official websites. On the site, the MBA admit rate is 68% and MiM-type programs 79%, but the two applicant pools have very different backgrounds, so they can't be compared directly. To learn more about MBA programs, see the introduction to US MBA programs.

Q: Is it easy to get into a marketing master's?Based on the site's data, marketing master's programs have an 88% admit rate, similar in the UK and the US. The hard part is a few schools: marketing programs at UCL (Marketing Science), Edinburgh and Manchester have admit rates of 43–56%.

Q: What scores do you need for an HR master's?Admitted HR applicants had a median GPA of 3.50 (11 people), TOEFL 96.5 and IELTS 7. Only 8 of 90 results were rejections, and admit rates in both the UK and the US are around 90%.

Q: Is it easier to get a scholarship for an MBA?Of the 32 MBA offers on the site, 21 came with a scholarship (19 partial, 1 full, 1 teaching assistantship), or 66%. For other management master's programs, only 97 of 620 offers came with a scholarship, or 16%.

About the data

• Sample: Master's (Masters) and MBA application results reported by OfferLand users whose primary field (`is_primary`) is "Business Administration," "Marketing" or "Human Resources": 779 results from 319 applicants, reported between June 2011 and March 2026, of which 753 are from 2021 or later.

• Excluded: programs in the business administration field whose names include Business Analytics or Finance, which have their own columns, plus a few misclassified AI and machine learning programs. Marketing Analytics stays in the marketing category.

• Categories: assigned by program name. Programs with an MBA degree, or with MBA or Business Administration in the name, count as MBA; names with Supply Chain, Logistics or Operations count as supply chain and operations; Project Management as project management; and Management, MiM, Commerce or International Business as management.

• Admit rate: (admit + decision) ÷ (admit + decision + reject); the 11 waitlisted or pending results are not counted.

• Scores: GPA uses only values reported on a 4.0 scale between 0 and 4; for TOEFL, IELTS, GMAT and GRE, each person's highest score is used. Old-format GMAT and GMAT Focus Edition scores are not separated, so the median is only a rough guide.

• Rankings: QS 2027 for the UK and the US News 2027 national ranking for the US.

• Every statistic cell has at least 5 results; cells with fewer are marked "Insufficient sample" or merged into "Other."

• These are statistics from OfferLand's own sample, self-reported by users, not official school data. People who report tend to be those with results, especially offers, so actual admit rates may be lower than the site's numbers.

Further reading

• Business administration admissions data

• Marketing admissions data

• UK admissions data